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Ab Inbev / SAB Nigeria BOSS Project

We were tasked to help drive Castle Lite Draught into Nigeria. Draught beer is an unfamiliar pack in this market for both consumers and outlets, therefore we developed an educational campaign called The BOSS Project. BOSS stands for Barman of Significant Skill and Bar of Significant Standard. The purpose of this project was to familiarise and educate bar owners and staff with Castle Lite Draught and the draught system. All elements were developed to maximise engagement and education to ensure the consumer enjoyed a consistently high quality Castle Lite Draught experience. The basis of the education was The Ritual. This consists of four steps that were illustrated through an ATL photographic shoot. The educational material was delivered to outlets through a BOSS Education Station, consisting of all the information printed on a specially designed ‘flower petal’ box, and bespoke headphone stand with headphones. Participants were driven onto a mobile website via their phones where they could plug in the headphones and listen to the BOSS rap, created to educate and excite. The education was enforced through an incentive programme that created competition amongst staff and bars. This was created working at The Greenhouse Advertising Agency.
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Dyslexia

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Garagista was launching a new limited edition beer titled Dyslexia. I was asked to conceptualise and create a label.
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Sit the Folk Down

Sit the Folk Down was a new company that needed an identity. Sit the Folk Down facilitates live music in intimate environments within houses. A logo was created through music and a couch, and a fun colour palette developed. A website was created as well.
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Cheeky Chilli Tactical Ad

For the Times Creative challenge, we created an advert in response to a controversial racial remark made by Matthew Theunissen. Social media accompanied the Times advert. This was created working at The Greenhouse Advertising Agency.
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Law For All Digital Campaign

A full online campaign was created to launch with the LAW FOR ALL TVC. We developed the idea that some disputes were easy to resolve and built our campaign on this insight. For the online campaign, it was necessary to develop a simple and easy to understand insight. This was created working at The Greenhouse Advertising Agency.
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Motus Logo

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A logo was needed for a company that was rebranding three divisions. With transport and innovation being core elements of the brand, the logo was based around a wheel of constant movement. This was created working at The Greenhouse Advertising Agency.
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Fortune Favours the Brave

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For this project I was asked to create a design for a new CD as well as create collateral for a launch event. This included posters, t-shirts and books.
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At Baby Vegetables

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I was tasked with creating a logo and CI for a premium vegetable supplier to restaurants. Straight from the farms to the restaurants, the vegetables arrive fresh and unrefrigerated.
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Two Lemons and a Cactus

A logo, look and feel and and website was designed for a blog managed by two females and a male about Cape Town.
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Festive Email Signatures

We were asked to create and design festive email cards for Sea Harvest. This was created working at The Greenhouse Advertising Agency.
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