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Start Investing Campaign

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We were briefed by a bank to shift the mindset of investing and create more young investors. Investing always seems like a scary, unapproachable idea, but in reality, what is required from the investor is as simple as saving. When you choose to invest you’re choosing to earn. If you want to really put your money to work you need to stop saving and start investing. So what separates a saver from an investor? Savers settle for less. Investors put their money to work. We went forward with two routes. Please note neither went live. Route 1: Saving is safe. Saving is the old advice we received growing up. Saving is the quickest way to deliver low returns. When you choose to save you’re choosing to settle for less. Because investing is also safe and it’s also trustworthy. But it’s the smart way to get more from your money. Route 2: Saving is old news. It worked for our parents, but it’s not good enough for us. It’s no longer enough to just hide your money under your mattress. You need to see your money differently and think like an investor. This was created while working at Leo Burnett Radar
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NSFW Water Saving Campaign

A discussion at work led to a brainstorm as to how we, as an agency (The Greenhouse), could help the Western Cape save water. Put a few like-minded ad people in a room and you’ll get a quirky campaign that probably isn’t safe for work, but has quite the insight. Using the fact that part of a shower is often used for ‘me’ time, and not always washing, we conceptualised a campaign to encourage the public to be a little more water conscious.
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Ab Inbev / SAB Nigeria BOSS Project

We were tasked to help drive Castle Lite Draught into Nigeria. Draught beer is an unfamiliar pack in this market for both consumers and outlets, therefore we developed an educational campaign called The BOSS Project. BOSS stands for Barman of Significant Skill and Bar of Significant Standard. The purpose of this project was to familiarise and educate bar owners and staff with Castle Lite Draught and the draught system. All elements were developed to maximise engagement and education to ensure the consumer enjoyed a consistently high quality Castle Lite Draught experience. The basis of the education was The Ritual. This consists of four steps that were illustrated through an ATL photographic shoot. The educational material was delivered to outlets through a BOSS Education Station, consisting of all the information printed on a specially designed ‘flower petal’ box, and bespoke headphone stand with headphones. Participants were driven onto a mobile website via their phones where they could plug in the headphones and listen to the BOSS rap, created to educate and excite. The education was enforced through an incentive programme that created competition amongst staff and bars. This was created working at The Greenhouse Advertising Agency.
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Sit the Folk Down

Sit the Folk Down was a new company that needed an identity. Sit the Folk Down facilitates live music in intimate environments within houses. A logo was created through music and a couch, and a fun colour palette developed. A website was created as well.
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Cheeky Chilli Tactical Ad

For the Times Creative challenge, we created an advert in response to a controversial racial remark made by Matthew Theunissen. Social media accompanied the Times advert. This was created working at The Greenhouse Advertising Agency.
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Law For All Digital Campaign

A full online campaign was created to launch with the LAW FOR ALL TVC. We developed the idea that some disputes were easy to resolve and built our campaign on this insight. For the online campaign, it was necessary to develop a simple and easy to understand insight. This was created working at The Greenhouse Advertising Agency.
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PubHub Social Media

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For Friday the 13th we decided to have some fun with the concept of luck on social media. This was created working at The Greenhouse Advertising Agency.
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Two Lemons and a Cactus

A logo, look and feel and and website was designed for a blog managed by two females and a male about Cape Town.
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Festive Email Signatures

We were asked to create and design festive email cards for Sea Harvest. This was created working at The Greenhouse Advertising Agency.
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SAB Draught 2016 Digital

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To accompany the Business of Beer,we had to talk to both customers and consumers on digital platforms. Newsletters and social media campaigns were created to educate both barmen and consumers and as drives to win by participating. Alongside this, barmen were SMSed educational tips and had troubleshooting at their fingertips with USSD, which proved highly successful. This was created working at The Greenhouse Advertising Agency.  
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