SAB Draught 2016 Digital


To accompany the Business of Beer,we had to talk to both customers and consumers on digital platforms. Newsletters and social media campaigns were created to educate both barmen and consumers and as drives to win by participating.

Alongside this, barmen were SMSed educational tips and had troubleshooting at their fingertips with USSD, which proved highly successful.

This was created working at The Greenhouse Advertising Agency.