About Me

Hi there, thanks for taking the time to look at my work. I am a digital art director based in Cape Town, South Africa.

I am very passionate about great advertising and great design. I work in a time where integration means everything. I work with this in mind; no brief is as simple as the brief states. I always work to provide a solution beyond a simple business card, or ATL campaign. Each element must be consistent and unique to each brand. What works for one brand won’t work for another. Don’t just think digital. Don’t just think analogue. This is the ethos that I work to.

I am a hard worker who is developing skills each day, and is always excited to learn something new. I have a wide skill set, which I believe is important in advertising today. In order to create an ATL campaign that runs smoothly into digital, one must have a grasp of what capabilities there are in digital. And vice versa. My skills include concept creation (which is the hardest and most rewarding part for myself), ATL, BTL, TTL, and digital, including CSS, WordPress, Social Media, and online advertising, and more. I am a team player, and I love a challenge.

Please feel free to contact me with any questions, just head on over here to my contact page to do so, and browse my work.