Digital Art Director based in Cape Town, South Africa.
Hello! Welcome. I am Claire. An A-type, enthusiastic, cat loving, roller-skating, baking, cooking, always eating, digital-obsessed designer and art director.
I’ll be the first to admit I love consumerism. Give me a fancy piece of Apple-looking tech on a page and I will click on it. Show me what that tech does and I will immerse myself into the world so I can understand the capabilities we have in hand.
But I digress. Here’s what you really want to know:
We work in a time where integration means everything. No brief is as simple as it may appear at first, because ultimately, nothing is. I always strive to provide a solution beyond a simple business card, or ATL campaign – while ensuring every element is consistent and uniquely suited to the particulars of each brand I work on.
There are no short-cuts: what works for one brand won’t necessarily work for another. Don’t just think digital. Don’t just think analogue. This is the central ethos of everything I do.
I am hardworking and conscientious, and I aim to develop my skills each and every day; always excited to learn something new, and always doing some sort of course. I have a broad-ranging skill set, which I believe to be absolutely indispensable in advertising today. In order to create an ATL campaign that runs smoothly into digital, one must have a grasp of what capabilities there are in digital, and vice versa. My skills include concept creation, ATL, BTL, TTL, and digital, including CSS, WordPress (aka, website design and development), Social Media, and online advertising.
I can be a team player, but you can also trust me to work remotely all on my own with only a cat nearby to keep me company.
Please feel free to contact me with any questions – just head on over to my contact page to do so, and browse my work.