NSFW Water Saving Campaign

A discussion at work led to a brainstorm as to how we, as an agency (The Greenhouse), could help the Western Cape save water.

Put a few like-minded ad people in a room and you’ll get a quirky campaign that probably isn’t safe for work, but has quite the insight. Using the fact that part of a shower is often used for ‘some me’ time, and not always just for washing, we conceptualised a campaign to encourage the public to be a little more water conscious.

Copywriter: Christopher Commerford