At the end of the third SAB Draught Quality League, SAB hosted a pour-off to find the best SAB Draught bar and barman in the country. The Draught Quality League aims to educate barmen nationwide on how to serve perfect SAB Draughts; eliminating waste for bars by providing free training for their staff. This was a culmination of a year of educating bars across the country. We conceptualised, developed, designed and organised the SAB Bar Exam as the final event.
This was created working at The Greenhouse Advertising Agency.
Copywriter: Christopher Commerford