We were briefed by a bank to shift the mindset of investing and create more young investors. Investing always seems like a scary, unapproachable idea, but in reality, what is required from the investor is as simple as saving.
When you choose to invest you’re choosing to earn. If you want to really put your money to work you need to stop saving and start investing. So what separates a saver from an investor? Savers settle for less. Investors put their money to work.
We went forward with two routes. Please note neither went live.
This was created while working at Leo Burnett Radar
Copywriter: Christopher Commerford