4th STREET Wines gave us a challenge to sell more of their 3l BiB. We used the insight that boxes that size not only pack a vibe with the liquid, but they’re usually taken to hang out with friends, often inside, with our Gen Z target audience.
Playing on typical club environments, like VIP sections, bouncers, bottle service, and more, we were challenged to use stock to create the inside version of what the club would hold.
This was created freelancing at singh&sons.
Copywriter & CD: rip
