During COVID-19, 4th STREET wines wanted to add awesome to their consumers’ lives. Cue an AR experience that consumers could interact with from the comfort of their own homes. The 360° world was made up of a dance tutorial led by a local dance influencer, an interactive photo booth, and some dope art from street artist Damn Vandal. Consumers were encouraged to learn the dance and interact with the artworks for a chance to win.
We also used this campaign to launch our first set of stickers on Instagram.
This was created working at singh&sons.
Copywriter: Amy Thompson