May 2020, South Africa was in the middle of a hard lockdown. 4th STREET wine wanted to spread COVID-responsible messaging and a little cheer to locked-down consumers. To keep our 4th STREET fam connected to theirs we gave away R10 000 worth of airtime. We integrated our COVID-responsible messaging into the giveaway and used interactive stories and gif style comms to keep it light hearted.
This was created working at singh&sons.
Copywriter: Amy Thompson