With South Africa in the grip of the Covid pandemic the government restricted alcohol sales. Alcohol brands, like 4th STREET wine, were under pressure to be part of the solution and not the problem. Our brief was to encourage our street cool consumers to take it easy over the December holidays. We had to create a digital campaign that not only looked dope, but also hit the right tone with our target market. The campaign ran on Facebook and Instagram over December 2020.
This was created working at singh&sons.
Copywriter: Amy Thompson