4th STREET, the wine for a new generation of wine drinkers, was launching a new product – a refreshing flavoured spritzer in a can. Unfortunately, as they launched lockdown hit South Africa. With no chance of a TV shoot in the near future, we had to adapt our ‘Inspired by the STREET’ concept to make something relatable and relevant to our street cool target market, while ONLY using stock footage. As everyone was at home and on their phones, we used social media to create teasers, competitions, interactive wallpapers and filters to keep our new spritzers top of mind.
This was created working at singh&sons.
Copywriter: Amy Thompson