4th STREET was launching a new variant – a sweeter wine best served on ice at a cool 13°C. Made For The Chill, new Sweet Late Harvest tapped into what our consumers love to do – hang out with friends in chilled scenarios from laidback picnics, to rooftop bars and backyard chillas. We created a mix of product and lifestyle posts to introduce Late Harvest to the loyal 4th STREET fam.
This was created working at singh&sons.
Copywriter: Amy Thompson
