4th STREET Sweet Late Harvest Launch

4th STREET was launching a new variant – a sweeter wine best served on ice at a cool 13°C. Made For The Chill, new Sweet Late Harvest tapped into what our consumers love to do – hang out with friends in chilled scenarios from laidback picnics, to rooftop bars and backyard chillas. We created a mix of product and lifestyle posts to introduce Late Harvest to the loyal 4th STREET fam.


This was created working at singh&sons.
Copywriter: Amy Thompson

Perfect Serve Visual

Lifestyle Social Posts

Perfect Serve Social Posts

Chillas Capsule Collection

We also created the ultimate chill collection, in collaboration with DDD.
Athleisure, loungewear, and style were the influences for the chilled clothing line, which consumers could win.