Caltex Havoline Deposit Shield Technology

Caltex Havoline wanted to highlight the power of their Deposit Shield Technology in a functional and easy to understand way.

Our first concept dramatised the harmful elements (heat, friction, corrosion) that the Deposit Shield Technology protects engines from. While the second, showcased the anti-ageing effect of such protection.

Please note: This was concept work only.

This was created while working at singh&sons.
Copywriter: Amy Thompson