Caltex Havoline wanted to highlight the power of their Deposit Shield Technology in a functional and easy to understand way.
Our first concept dramatised the harmful elements (heat, friction, corrosion) that the Deposit Shield Technology protects engines from. While the second, showcased the anti-ageing effect of such protection.
Please note: This was concept work only.
This was created while working at singh&sons.
Copywriter: Amy Thompson