Esprit was re-launching as a ready to drink after being known by our parents for its fruity varietals. Competing with entrenched alco-pop/RTD brands, we needed Esprit to have a visual that stood out from the crowd. With flavours like mango and chilli, and blueberry, basil and hibiscus, we leaned into the fact that there was flavour packed into each bottle – just like our consumer.
We created both a key lead visual that burst with flavour and used ownable pattern assets for each variant as well as shot a lifestyle shoot for digital use.
This was created while working at singh&sons.
Copywriter: Bianca Bernstein