House of J.C. Le Roux was a big sponsor of House of Zwide, a gripping fashion telenovela on eTV, for 2023.
Using the style of fashion drawings linked to the opening sequence of the show with accompanying messaging, we created a clear link to the J.C. Le Roux brand.
Deliverables included a 10″ opening and closing billboard for the show as well as YouTube spots.
This was created working at singh&sons.
Copywriter: Liora Friedland