In 2020, South Africa had a number of alcohol bans in order to combat COVID-19. The result was that even premium brands like Pongrácz needed to push sales as soon as they were allowed to. This is a selection of ‘Buy now’ social posts and stories done over this time. The challenge was to stay premium, bold and interesting while pushing a retail message.
Note: many of these were dark posts.
This was created working at singh&sons.
Copywriter: Amy Thompson